Why Client Gifting is Good for Business

Why Client Gifting is Good for Business

Posted by Ephet on 15th Jul 2019

Now that the holiday season is underway, you’re probably busy looking for unique gifts for all the people who are on your list. In terms of who exactly is on your list, we want to mention that if you run or are involved in a business that serves clients, you should strongly consider including them. Because client gift giving can be a really powerful strategy when done correctly, we want to dive into the why behind it, along with a few tips for making the most of client gift giving.

The Benefits Of Giving Gifts To Clients

It’s no secret that people from all walks of life enjoy giving gifts. Gifting is something that’s hardwired into us as humans and has been a key part of society for a long time. In terms of what kind of gift giving is best, most people agree that the thought that goes into a gift counts for a lot. By giving someone a gift that is unique and different, it counts for a lot. This type of feeling is just as true for clients as it is for friends and family. In fact, it can carry even more weight with clients since they may not be used to receiving this type of treatment from the other people they do business with.

The Best Way To Approach Client Gift

Given the goodwill that gift giving can yield when done correctly, you’ll stay on top of the mind with clients with thoughtful and unique gifts that also keep your brand in front of them. If you know anything special about a client it's good to add that to your gift, like their favorite color or alma mater. Another thing to keep in mind during this time of the year is people get very busy and may be operating on a slightly different schedule. So if you’re going to be sending a gift instead of giving it in person, we can mail your gifts for you! Let us save you time!

We offer customized items to reflect your personal brand and style. It can be as simple as your logo, company colors or a specific design. Give us a call at 813-381-7673 or email us at ephet2@gmail.com